Essays about: "Michel Dahlberg Traore"

Found 1 essay containing the words Michel Dahlberg Traore.

  1. 1. Device it Matter? - A Study of How the Choice of Device Impacts Advertising Effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Michel Dahlberg Traore; Pontus Mark; [2015]
    Keywords : Impact of Devices; Social Media; Advertising Effectiveness; Awareness; Ad Attitude;

    Abstract : Mobile devices have taken a central role in our society, as smartphones and tablets are incorporated in more parts of people's lives than ever before. This impacts advertisers, as the device through which they reach their target audience is shifting. READ MORE