Essays about: "Muhammad Ghayour Khan"

Found 1 essay containing the words Muhammad Ghayour Khan.

  1. 1. Corporate Identity, Corporate Branding and Brand Image

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Muhammad Ghayour Khan; Omar Khan; [2016]
    Keywords : Corporate identity; Corporate branding; Brand image; Organizational culture.;

    Abstract : This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. READ MORE