Essays about: "NOKIA INTERNATIONAL STRATEGY"

Found 2 essays containing the words NOKIA INTERNATIONAL STRATEGY.

1. 1. Strategic leadership in turbulent markets

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nina Dziomkina; Jimmy Jipp; [2013]
   Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

   Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE

3. 2. Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Na Zhou; Gergana Shanturkovska; [2011]
   Keywords : Chinese market; Nokia; a challenge; competition; successful strategy; consumer behavior; influence; inductive;

   Abstract : To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. READ MORE