Essays about: "Noel Skoglund"

Found 1 essay containing the words Noel Skoglund.

  1. 1. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carl Provén; Noel Skoglund; [2023-09-22]
    Keywords : Product-Service Systems; PSS; Value Creation; Servitization; Strategic Management;

    Abstract : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. READ MORE