Essays about: "Nvivo"

Showing result 1 - 5 of 51 essays containing the word Nvivo.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Framing Basic Income in Finnish Newspapers

   University essay from Göteborgs universitet/Förvaltningshögskolan

   Author : Aisha Hassan; [2023-08-30]
   Keywords : basic income; Finland; pilot study; newspaper articles; framing;

   Abstract : Syfte: Att generera en beskrivning av de ramar och aktörer som verkar inom finsk media i diskursen kring basinkomst, som ett bidrag till den forskning som söker lösningar på framtidens hotade trygghet, till effekt av arbetsmarknadens automatisering. Teori: Uppsatsen använder sig främst av Framing Theory (Inramningsteori) och Agenda Setting Theory (Agendasättande). READ MORE

4. 3. The Politics of Inclusion and Exclusion - A Critical Discourse Analysis of the Construction of the German National Identity in the Right-Wing Political Discourse on Refugees, Migrants, and Foreigners

   University essay from Lunds universitet/Graduate School

   Author : Hannah Shaw; [2023]
   Keywords : Germany; National Identity; Othering; Political Discourse; Refugees; Social Sciences;

   Abstract : This thesis explores how the German right-wing political party AfD constructs a national identity in their political discourse around refugees, migrants, and foreigners. The rise of refugees and migrants worldwide has led to a renewed focus on the concepts of nation-states and national identity in defining who does and does not belong. READ MORE

5. 4. SELF-INDUCED TEMPORARY INSANITY AND DRUG ABUSE : COURT PRACTICE AND THE CURRENT SOCIOLOGY OF PUNISHMENT

   University essay from Malmö universitet/Institutionen för kriminologi (KR)

   Author : Jeanette Rosenblom Petersson; [2023]
   Keywords : Addiction; Courts of Appeals; Self-induced temporary insanity. Severe Mental Disorder; Sociology of Punishment; Missbruk; Hovrätten; Självförvållad tillfällig sinnesförvirring; Allvarlig psykisk störning; Straffets sociologi;

   Abstract : Background: The Swedish penal code has viewed self-induced temporary insanity, caused by intoxication, depending on which Sociology of Punishment is currently active. Starting from a lenient view of drug-induced insanity in the Middle Ages towards a harsher penal climate today. READ MORE

6. 5. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Farzana Sharmin Ritu; [2023]
   Keywords : purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

   Abstract : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. READ MORE