Essays about: "Omni Channel"
Showing result 1 - 5 of 51 essays containing the words Omni Channel.
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1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE
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2. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE
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3. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE
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4. Manufacturer and Omni-channel Retailers Last Mile Delivery in Sweden : A study on the last mile delivery settings of manufacturers and omni-channel retailers compared with the customer’s demand
University essay from Jönköping University/JTH, Logistik och verksamhetsledningAbstract : Purpose: The purpose of the study is to explore manufacturer and omni-channel retailers last mile delivery in Sweden. Then to recognize the main customer demand and compare it with the last mile delivery setting of manufacturer and omni-channel retailers last mile delivery Method: To reach the purpose of the study, quantitative approach study and literature review have been conducted. READ MORE
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5. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry
University essay from Lunds universitet/Teknisk logistikAbstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE