Essays about: "case studies in strategic management"

Showing result 1 - 5 of 107 essays containing the words case studies in strategic management.

  1. 1. Customers’ Willingness to Buy Services - A qualitative multiple case study

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Marcus Bexell; Gustaf Larsson; [2018]
    Keywords : ;

    Abstract : ProblemPrevious studies on services have focused on the perspective of the manufacturer and arebased on the assumption that customers want to buy services from the manufacturer of theproduct. However, customers also buy services related to a product from third-party serviceproviders or provide the services in-house. READ MORE

  2. 2. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Arbenita Mårtensson Govori; [2018]
    Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE

  3. 3. Automation and Digital Transformation The ways that automation solutions can support digital transformation within ICT companies

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Tanja Balic; Hossein Ebrahimi; [2017-10-30]
    Keywords : Digital transformation; Digital transformation domains; Automation; Innovation process; Innovation strategy;

    Abstract : Digital transformation är ett stort steg för alla företag. För att överleva i en hårdkonkurrensutsatt marknad där ny teknologi dyker upp hela tiden, tvingas företagen attanpassa sig snabbt till förändringar. Åt andra sidan är det inte lätt att byta processer, särskilti de stora företagen. READ MORE

  4. 4. Change? - Yes we can. A study analysing the implementation of structural changes in a multidivisional MNC.

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Andersson; Robin Jönsson; [2017-07-26]
    Keywords : Multidivisional Structure; Change Management; Organisational Practices; Control; Centralisation; Strategic Change;

    Abstract : MSc in International Business and Trade.... READ MORE

  5. 5. Internationalization in a Lagom Culture : A Case Study of a Swedish University

    University essay from Stockholms universitet/Institutionen för pedagogik och didaktik

    Author : Dana Rocklin; [2017]
    Keywords : Internationalization; globalization; higher education; mobility; organizational culture; Sverige; lagom; internationalisering; utbildning; organisationskultur;

    Abstract : This comparative case study examines the timely issue of internationalization of the Swedish higher education system in the context of lagom, a Swedish word which means “not too much, not too little, just the right amount.” This study presents a comprehensive overview of internationalization policies at the international and national levels, and examines their application at the institutional level within a higher education institution in Sweden to determine gaps between policy and practice. READ MORE