Essays about: "case studies in strategic management"

Showing result 1 - 5 of 114 essays containing the words case studies in strategic management.

  1. 1. How the Competencies of a Project Manager are Valued : A Case Study of a Swedish Energy Company

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Linda Ferm; Malin Jakobsson; [2018]
    Keywords : Project Management; Human Resource Management; Competencies;

    Abstract : The purpose of this study is to examine howthe intellectual, social/emotional and managerial competencies of a project managers are valued by the line manager and project manager to provide a framework for categorizing the competencies which can be used for HR purposes. Previous research has developed a framework of 15 competencies connected to intellectual, emotional and managerial intelligence. READ MORE

  2. 2. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  3. 3. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  4. 4. Customers’ Willingness to Buy Services - A qualitative multiple case study

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Marcus Bexell; Gustaf Larsson; [2018]
    Keywords : ;

    Abstract : ProblemPrevious studies on services have focused on the perspective of the manufacturer and arebased on the assumption that customers want to buy services from the manufacturer of theproduct. However, customers also buy services related to a product from third-party serviceproviders or provide the services in-house. READ MORE

  5. 5. Critical success factors of potential CPFR implementations : Two manufacturing case studies in Sweden based on a pre-CPFR stage from the perspective of a buyer – seller relationship

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS); Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Emilian Cristea; Gelle Khalif Hassan; [2018]
    Keywords : “supply chain collaboration”; “CPFR”; “CPFR Sweden”; “CPFR critical success factors”; “CPFR implementation”;

    Abstract : Background: Higher global competition and more demanding customers force manufacturing companies to develop and adopt new collaborative strategies; the collaborative planning, forecasting and replenishment concept allows stronger supply chain cooperation, cost saving, improved efficiency and performance. Purpose: Exploratory, to study the criticality of factors that can affect the feasibility of a potential a CPFR implementation in Sweden, from the perspective of a manufacturer in a pre-CPFR implementation stage. READ MORE