Essays about: "case studies in strategic management"

Showing result 1 - 5 of 109 essays containing the words case studies in strategic management.

  1. 1. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  2. 2. Customers’ Willingness to Buy Services - A qualitative multiple case study

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Marcus Bexell; Gustaf Larsson; [2018]
    Keywords : ;

    Abstract : ProblemPrevious studies on services have focused on the perspective of the manufacturer and arebased on the assumption that customers want to buy services from the manufacturer of theproduct. However, customers also buy services related to a product from third-party serviceproviders or provide the services in-house. READ MORE

  3. 3. Purchasing and Supply Strategies for SMEs in the Construction Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Charlie Sundblad; Christoffer Nilsson; [2018]
    Keywords : SME; Purchasing; Strategic purchasing; Construction; Specialist Contractors; Business and Economics;

    Abstract : Since the purchasing expenditure of many companies is such a large part of the total cost and 99,8 % of companies are classified as Small and Medium Sized Enterprises (SME), one might expect that theories on purchasing strategy would not only be conducted for large companies but also SMEs. In order to fill this gap in theory, this thesis aims to create a purchasing strategy framework for SMEs in the construction and specialist contractor industry built on current purchasing theories of large companies and theories of SME behaviour and actions. READ MORE

  4. 4. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Arbenita Mårtensson Govori; [2018]
    Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE

  5. 5. Automation and Digital Transformation The ways that automation solutions can support digital transformation within ICT companies

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Tanja Balic; Hossein Ebrahimi; [2017-10-30]
    Keywords : Digital transformation; Digital transformation domains; Automation; Innovation process; Innovation strategy;

    Abstract : Digital transformation är ett stort steg för alla företag. För att överleva i en hårdkonkurrensutsatt marknad där ny teknologi dyker upp hela tiden, tvingas företagen attanpassa sig snabbt till förändringar. Åt andra sidan är det inte lätt att byta processer, särskilti de stora företagen. READ MORE