Essays about: "case studies in strategic management"

Showing result 1 - 5 of 112 essays containing the words case studies in strategic management.

  1. 1. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  2. 2. Customers’ Willingness to Buy Services - A qualitative multiple case study

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Marcus Bexell; Gustaf Larsson; [2018]
    Keywords : ;

    Abstract : ProblemPrevious studies on services have focused on the perspective of the manufacturer and arebased on the assumption that customers want to buy services from the manufacturer of theproduct. However, customers also buy services related to a product from third-party serviceproviders or provide the services in-house. READ MORE

  3. 3. Critical success factors of potential CPFR implementations : Two manufacturing case studies in Sweden based on a pre-CPFR stage from the perspective of a buyer – seller relationship

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS); Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Emilian Cristea; Gelle Khalif Hassan; [2018]
    Keywords : “supply chain collaboration”; “CPFR”; “CPFR Sweden”; “CPFR critical success factors”; “CPFR implementation”;

    Abstract : Background: Higher global competition and more demanding customers force manufacturing companies to develop and adopt new collaborative strategies; the collaborative planning, forecasting and replenishment concept allows stronger supply chain cooperation, cost saving, improved efficiency and performance. Purpose: Exploratory, to study the criticality of factors that can affect the feasibility of a potential a CPFR implementation in Sweden, from the perspective of a manufacturer in a pre-CPFR implementation stage. READ MORE

  4. 4. Purchasing and Supply Strategies for SMEs in the Construction Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Charlie Sundblad; Christoffer Nilsson; [2018]
    Keywords : SME; Purchasing; Strategic purchasing; Construction; Specialist Contractors; Business and Economics;

    Abstract : Since the purchasing expenditure of many companies is such a large part of the total cost and 99,8 % of companies are classified as Small and Medium Sized Enterprises (SME), one might expect that theories on purchasing strategy would not only be conducted for large companies but also SMEs. In order to fill this gap in theory, this thesis aims to create a purchasing strategy framework for SMEs in the construction and specialist contractor industry built on current purchasing theories of large companies and theories of SME behaviour and actions. READ MORE

  5. 5. All on board? Exploring metaphors and the symbolic management of change: A qualitative case study in a large Swedish bank

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Forslund; Andreas Jansson; [2018]
    Keywords : Strategic change; Symbolic management; Sensemaking; Change recipient sensemaking; Inter-recipient sensemaking; Sensegiving; Sensebreaking; Metaphor; Digitization; Banking; Business and Economics;

    Abstract : The purpose of this paper was to develop a better understanding of the discursive, cognitive and emotional experience of symbolic management attempts of strategic change and its enactment in the organizational practice from both a managerial and a non-managerial perspective. To realize this research purpose, we conducted an explorative, ethnographically-inspired qualitative case study in a single organization. READ MORE