Essays about: "Overchoice"

Found 4 essays containing the word Overchoice.

  1. 1. Choice Overload and Making Decisions for Oneself and Others

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Vendela Von Fluck; Ytian Simon Schuller; [2021]
    Keywords : Decision-making; Choice overload; Construal level theory; Accountability;

    Abstract : Standard economic theory typically assumes that more is better, or at least not worse. However, there is growing evidence that when making decisions, more options can have negative implications such as decreased satisfaction or confidence for decision-makers. READ MORE

  3. 2. Smart City Lighting in the City of Stockholm

    University essay from KTH/Nätverk och systemteknik

    Author : Ignacio Javier Pascual Pelayo; [2018]
    Keywords : IoT; Smart City; LoRa; NB-IoT; 802.15.4; lighting;

    Abstract : The vision of the Smart City and Internet of Things is gradually becoming areality. Many cities around the world have initiated a modernization processtowards more intelligent and ecient management systems and Stockholm isnot an exception. READ MORE

  4. 3. Consumer attitudes towards varity of choice in fashion e-tailing

    University essay from Akademin för textil, teknik och ekonomi

    Author : Madalina Octavia Lutas; [2015]
    Keywords : choice; variety; assortment; retail strategy; long tail; fashion retailing; consumer behaviour; decision-making; regret; ecommerce; overchoice; flow;

    Abstract : Online fashion retailing is a burgeoning industry and new theories suggest online retailers could profit from catering to a longer tail of tastes. On the other hand, research shows that too much variety of products can be overwhelming to consumers. READ MORE

  5. 4. The Marketing of Abundance

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Rudin; [2008]
    Keywords : Overchoice; Manager perspective; Business effects; Remedies; Complications;

    Abstract : A growing body of research describes consumers as prone to overchoice, causing mental strain of varying severity. While overchoice is said to lead to business effects through e.g. postponed purchases or unpredictable heuristics, little is known about how managers perceive overchoice issues and act on a market struck by overchoice. READ MORE