Essays about: "P2P rental platform"
Found 1 essay containing the words P2P rental platform.
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1. A Peer-fect Website Marketing Strategy
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE
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