Essays about: "Pongsatorn Munkunagorn"

Found 1 essay containing the words Pongsatorn Munkunagorn.

1. 1. Consumer behavior towards private label brands:A study of Thai undergraduate students’ experience

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pongsatorn Munkunagorn; Kedyanee Tochanakarn; [2011]
   Keywords : Private label brands; Manufacturer brands; Collectivist culture; Perceived risk; Price; Quality; Store loyalty;

   Abstract : Date: May 30, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of  Thai undergraduate students' experience Method: Both quantitative and qualitative methods were used. Quantitative method was used to collect the primary data for this research. READ MORE