Essays about: "Price Fairness Perception"

Found 3 essays containing the words Price Fairness Perception.

1. 1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Magda Liljedahl; Ronja Svensson; [2023]
   Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

   Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

3. 2. Paying More for Doing Good : Can concrete CSR activities enhance the fairness perception of price increases?

   University essay from

   Author : Fabian Belzner; Britt van den Tillaart; [2023]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Elina Magnusson; Maja Eriksson; [2020]
   Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

   Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE