Essays about: "Price fairness perceptions"
Found 3 essays containing the words Price fairness perceptions.
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1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE
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2. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE
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3. Asperities of Revenue Management - The effects on price fairness perceptions.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. READ MORE