Essays about: "Qi Gu"

Found 5 essays containing the words Qi Gu.

  1. 1. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
    Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

    Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

  3. 2. Woman’s experiences of gestational diabetes mellitus : A descriptive review

    University essay from Högskolan i Gävle/Avdelningen för vårdvetenskap

    Author : Qi Gu; Liuyi Zhou; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Logical tensions in health care - A case study in quality improvement work

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Viktorsson; [2019-10-01]
    Keywords : Swedish Healthcare; Organizing; Practice; Quality improvement; Science of Improvement; Institutional logics; Translation of Ideas;

    Abstract : Todays healthcare organizations face increasing challenges which has led to the interest in Quality improvement (QI) work in healthcare. Studies have found that a focus on developing care quality is one way to combat these challenges. READ MORE

  5. 4. Industry dependent performance of initial public offerings

    University essay from Göteborgs universitet/Graduate School

    Author : Mikael Högberg; Qi Li; [2019-07-02]
    Keywords : IPO; event study; performance; CAR; CAR; buy-and-hold;

    Abstract : We analyze abnormal returns of initial public offerings (IPOs) in different industries from 2007 to 2015 in the main Swedish markets. We find that IPOs outperform a sample of matching firms from the initial time period (first trading day) to the after-market period (a three-year period). READ MORE

  6. 5. Software Outsourcing Maintenance: A Systematic Literature Review Of Investigated Areas

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Han Yang; Fei Qi; [2011-10-11]
    Keywords : software outsourcing maintenance; systematic literature review; hot areas; challenges; resolutions;

    Abstract : In the context of outsourcing, software maintenance becomes an extremely important aspect due to change requirements. Researchers have already studied various topics about software outsourcing maintenance. READ MORE