Essays about: "Qiaoqun Pan"
Found 2 essays containing the words Qiaoqun Pan.
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1. Entering the Chinese Market: Implications for foreign micro E-businesses
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE
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2. Obstacles or Opportunities? Branding for Overseas Wenzhounese in Italy
University essay from IHH, FöretagsekonomiAbstract : With the development of Chinese economy and market, the Chinese brand is going out of China, more and more overseas Chinese enterprises have attracted attention outside of China. Among all these overseas Chinese, a group of people called Wenzhounese, famous for Wenzhou Model they created in China, bought back the dynamic industry cluster in regions in Italy. READ MORE