Essays about: "Ralph Lauren"

Found 3 essays containing the words Ralph Lauren.

  1. 1. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

  2. 2. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ali Hassanzadeh; Tara Namdar; [2018]
    Keywords : MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

    Abstract : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. READ MORE

  3. 3. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Meiyuan Huang; Annie Guu; [2015]
    Keywords : nation brand image; consumer behaviour;

    Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE