Essays about: "Anh Nguyen Dat"

Found 1 essay containing the words Anh Nguyen Dat.

  1. 1. Customer involvement in new product development process

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anh Nguyen Dat; [2014]
    Keywords : Innovation; Product Development; Prototype; Quality; Function; Deployment; Idea; Generation; NPD; Lead user;

    Abstract : Purpose – Evaluate the four popular communication methods to involve customers in the NPD process from customers’ perspective (In this thesis, the four chosen communication methods are: Quality Function Deployment, Prototype, Idea Generation Activities and Lead-user Involvement). Design/Methodology/Approach – This is a quantitative research which used questionnaire to collect data. READ MORE