Essays about: "Anh Nguyen Dat"
Found 1 essay containing the words Anh Nguyen Dat.
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1. Customer involvement in new product development process
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose – Evaluate the four popular communication methods to involve customers in the NPD process from customers’ perspective (In this thesis, the four chosen communication methods are: Quality Function Deployment, Prototype, Idea Generation Activities and Lead-user Involvement). Design/Methodology/Approach – This is a quantitative research which used questionnaire to collect data. READ MORE
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