Essays about: "Rebecca Frölander"

Found 1 essay containing the words Rebecca Frölander.

  1. 1. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rebecca Frölander; Johanna Gullbrandsson; [2022]
    Keywords : Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

    Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE