Essays about: "Reputation and Reputational Corporate Brand Crisis"
Found 3 essays containing the words Reputation and Reputational Corporate Brand Crisis.
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1. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity
University essay from Umeå universitet/FöretagsekonomiAbstract : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. READ MORE
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2. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE
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3. Social Media Communication during a Corporate Brand Crisis: The Case of Findus
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. READ MORE
