Essays about: "Rewa Anabtawi"

Found 2 essays containing the words Rewa Anabtawi.

1. 1. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Rewa Anabtawi; Berivan Amin; [2013]
   Keywords : Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

   Abstract : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. READ MORE

3. 2. To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.

   University essay from Sektionen för hälsa och samhälle

   Author : Jamal Natour; Rewa Leila Anabtawi; [2012]
   Keywords : Counterfeit products; Piracy; Consumer attitude; Physical products; Digital products; Luxury brands; Genuine luxury brand; Illicit forged products;

   Abstract : Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterfeits producers. READ MORE