Essays about: "Rueisen Huang"

Found 3 essays containing the words Rueisen Huang.

1. 1. Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hsin Erh Ku; Raffaela Fiorini; Rueisen Huang; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Case Events as an Employer Branding Initiative

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rueisen Huang; Meri Nordström; [2018]
   Keywords : Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

   Abstract : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. READ MORE

4. 3. When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Effi Balandies; Rueisen Huang; Alexandra Raymaekers; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE