Essays about: "SCCT"

Showing result 1 - 5 of 15 essays containing the word SCCT.

1. 1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

3. 2. The impact of social cognitive career factors on Swedish technology field students – a comparative study.

   University essay from Blekinge Tekniska Högskola

   Author : Izabela Cierechowicz; Vera Iliescu; [2022]
   Keywords : Social Cognitive Career Theory; Self-efficacy; Interest; Outcome Expectations; Gender;

   Abstract : Technology field industry is lacking a presence of women as in most cases, men have the control on the top management positions. The problem is well-known globally. The gender mixed teams tend to perform better as different ways of thinking allow them to make better business decisions. READ MORE

4. 3. Communicating COVID-19 Policies on Tourism Company Websites : A content analysis of tourism company websites in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Jacques Monfaite; Roshan Naravulu; [2022]
   Keywords : COVID-19; tourism companies; tourism websites; COVID-19 policy; COVID-19 communication; content analysis; SCCT; URT; Framing Theory;

   Abstract : COVID-19 has taken a major toll on the tourism industry. Traveler confidence has decreased as travel restrictions and fears regarding the virus have increased. As tourist destinations rely more on local tourism to survive the current crisis, communicating COVID-19 procedures is vital to mitigate tourist ́s safety concerns. READ MORE

5. 4. Crisis Communication in the Time of Corona: A comparative analysis of Danish and Swedish public news narratives

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Andrea Radlovacki; [2020]
   Keywords : crisis communication; sensemaking; situational crisis communication; covid-19; coronavirus; mediation; narrative analysis;

   Abstract : When the coronavirus disease COVID-19 spread through the world’s countries in early 2020 and dominated the news media, a contrast between how Sweden was combatting the virus compared to other countries who used stricter restrictions quickly became apparent and frequently discussed in media. Through a comparative content analysis, this study aims to investigate how narratives concerning the coronavirus have been presented in Swedish public news medium SVT compared to its Danish equivalent, DR. READ MORE

6. 5. Overcoming Gender Stereotypes: A Depiction of Six Swedish Students in Non-Traditional Fields

   University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

   Author : Paula Daniella Arán; [2020]
   Keywords : STEM; HEED; Higher Education; Equal Education; Career Choice; Gender; Non-traditional; Decision-making; Gender norms; Gender roles; Gender stereotypes; Gender differences;

   Abstract : The study investigates the factors that encouraged six Swedish students to choose a femaleor male-dominated field of study in higher education. This is of interest as gender normsand stereotypes may inflict and limit students' educational choices. The purpose is likewiseto elucidate the educational choices from a gender perspective. READ MORE