Essays about: "STRATEGIC CHOICE"

Showing result 1 - 5 of 172 essays containing the words STRATEGIC CHOICE.

  1. 1. The PKK impasse: Traversing the complex nature of Turkish-Swedish relations.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : David Samuelsson; [2024]
    Keywords : PKK; Turkey; Constructivism; Sweden; Rational Choice; NATO; Law and Political Science;

    Abstract : This thesis delves into the complex nature of Swedish-Turkish relations in the context of Sweden’s NATO-application, focusing primarily on the presence of the PKK in the bilateral relations. The dynamics of this framework, highlighted by Turkey’s veto to the Swedish NATO-application, signifies a trajectory where security is increasingly a prioritized domain in political agendas globally. READ MORE

  3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  4. 3. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anmol Mehta; Brandon Liu; [2023]
    Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

    Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE

  5. 4. Call me Maybe?: A case study on SBB's issuance of hybrid bonds

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Agnes Bengtsson; Moa Andersson; [2023]
    Keywords : Hybrid Bonds; Real Estate; Credit Rating; Bond Market;

    Abstract : This single-case study examines why Samhällsbyggnadsbolaget i Norden's (SBB) issued hybrid bonds, its implications, and the value this instrument generates for the corporation, shareholders, and investors. SBB's mission since the start has been to expand into one of the largest real estate companies in the Nordics, accompanied by an improvement in credit rating. READ MORE

  6. 5. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jianfeng Yang; Manying He; [2023]
    Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

    Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE