Essays about: "Selection Antecedents"
Found 4 essays containing the words Selection Antecedents.
-
1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE
-
2. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE
-
3. Board Formation in University Spin-Offs - A qualitative study on board formation and changes in a Swedish context
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
4. Mode of Entry into Foreign Markets : a Study of Antecedents and Performance Associations
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Export is an important strategy for firms to grow, yet researchers tend to ignore how firms can exploit and develop their resource-based capabilities to improve export performance. Building on the Organizational Capability (OC) perspective, this study develops a novel approach on ways to improve export performance. READ MORE