Essays about: "Skandia"

Showing result 16 - 17 of 17 essays containing the word Skandia.

  1. 16. The Marketing Function : - A case study of Skandia

    University essay from Ekonomiska institutionen

    Author : Frida Makloof; Therese Sundberg; [2006]
    Keywords : Marketing Function; Structure; Customer orientation; Marketing organisation; Marketing department;

    Abstract : Background: The company Skandia desired for its marketing function to be reorganised to become customer oriented, joint, co-ordinated and homogenous in order to gain market shares. These aspects are both structural and strategic. READ MORE

  3. 17. Corporate governance disclosure : by Swedish listed corporations

    University essay from Internationella Handelshögskolan

    Author : Maria Andersson; Manal Daoud; [2005]
    Keywords : disclosure; corporate governance; agency theory;

    Abstract : The Enron collapse in 2001 has resulted in an increasing attention to corporate governance. Even in Sweden, some scandals have occurred, for example Skandia, ABB, Trustor; a parallel could be drawn, implying that these scandals have resulted in increased attention to corporate governance. READ MORE