Essays about: "Social media strategies: Social media in municipalities"
Found 3 essays containing the words Social media strategies: Social media in municipalities.
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1. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet
University essay from Göteborgs universitet/Graduate SchoolAbstract : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. READ MORE
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2. Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. READ MORE
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3. Branding in Social Media : A qualitative study of three Swedish municipalities
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Research show that social media are effective channels to use in branding, at the same time Swedish municipalities are increasingly starting to see the importance of branding and reports show that they are using social media channels for branding purposes. Even though reports show that the municipalities are using social media channels in branding there is a lack of studies done on how they are using social media in branding. READ MORE
