Essays about: "Strategy of IKEA"

Showing result 16 - 20 of 89 essays containing the words Strategy of IKEA.

  1. 16. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

  3. 17. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : SHALINI MEHRA; [2020]
    Keywords : Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Abstract : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. READ MORE

  4. 18. ‘Data over intuition’ – How big data analytics revolutionises the strategic decision-making processes in enterprises

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Filip Höcker; Finn Brand; [2020]
    Keywords : Big data; Big data analytics; Strategic decision-making; Strategy-as-practice; Data driven decision-making;

    Abstract : Background: Digital technologies are increasingly transforming traditional businesses, and their pervasive impact is leading to a radical restructuring of entire industries. While the significance of generating competitive advantages for businesses utilizing big data analytics is recognized, there is still a lack of consensus of big data analytics influencing strategic decision-making in organisations. READ MORE

  5. 19. Significance of a sustainable business model : the case of IKEA, swedish retailer in furniture and home accessories

    University essay from SLU/Dept. of Economics

    Author : Hira Shahid; [2020]
    Keywords : circular economy; linear economy; sustainability; sustainable business model; sustainable products; stakeholder theory;

    Abstract : In the modern era of industrialization resource depletion and carbon footprint of commercial activities is an important concern. Awareness about the impact of conventional commercial activities is increasing among the consumers as well as organizations. READ MORE

  6. 20. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
    Keywords : Digitalization; Digitalisering;

    Abstract : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. READ MORE