Essays about: "Finn Brand"

Found 1 essay containing the words Finn Brand.

  1. 1. ‘Data over intuition’ – How big data analytics revolutionises the strategic decision-making processes in enterprises

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Filip Höcker; Finn Brand; [2020]
    Keywords : Big data; Big data analytics; Strategic decision-making; Strategy-as-practice; Data driven decision-making;

    Abstract : Background: Digital technologies are increasingly transforming traditional businesses, and their pervasive impact is leading to a radical restructuring of entire industries. While the significance of generating competitive advantages for businesses utilizing big data analytics is recognized, there is still a lack of consensus of big data analytics influencing strategic decision-making in organisations. READ MORE