Essays about: "Subjective Norm"

Showing result 6 - 10 of 64 essays containing the words Subjective Norm.

  1. 6. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Almqvist; Tilde Larsson; [2023]
    Keywords : Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Abstract : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. READ MORE

  3. 7. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Valentin; David Narva; [2023]
    Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

    Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

  4. 8. Consumers' involvement of online luxury purchases

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Rubar Onursal; Nor Reda; [2022]
    Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

    Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE

  5. 9. Varför börjar inte fler lantbrukare odla specialgrödor? : en kvalitativ intervjustudie med fokus på beteende

    University essay from SLU/Dept. of People and Society

    Author : Catrin Gustavsson; [2022]
    Keywords : Specialodling; theory of planned behavior; TPB; specialty crops; beteende; behavior;

    Abstract : Att utveckla ett lantbruksföretag i form av att köpa eller arrendera mer mark kräver mycket kapital. Ett sätt att öka värdet på en odling är att odla grödor med hög omsättning såsom specialgrödor. READ MORE

  6. 10. Can we play our way to a more circular fashion world? : A quantitative study about the impact of gamification on consumer attitudes and intentions to use C2C apps

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Arnesson; Sofia Westman; [2022]
    Keywords : Sustainable fashion; C2C apps; Gamification; Sustainable consumption; Second hand;

    Abstract : As new styles rapidly replace the old and garments are discarded, fast fashion and clothing consumption contribute to a serious and negative environmental impact. Previous research and fast fashion’s negative sustainability consequences all imply that a change is required. READ MORE