Essays about: "Tapio Heinonen"

Found 1 essay containing the words Tapio Heinonen.

  1. 1. Challenges facing the advertising world in the digital era :  A comparison between Dutch and Swedish advertising agencies

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Marc Rozenveld; Tapio Heinonen; [2013]
    Keywords : media logic; advertising industry; advertising agencies; advertising; digital marketing;

    Abstract : Date: June 7th of 2013 Level: Master thesis in marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Tapio Heinonen & Marc Rozenveld 18 thof November 1988 & 16th of June 1990 Title: Challenges facing the advertising world in the digital era. Subtitle: A comparison between Dutch and Swedish advertising agencies. READ MORE