Essays about: "Thai business communication"

Showing result 1 - 5 of 7 essays containing the words Thai business communication.

  1. 1. Ethnic Food and Sustainability : An analysis of how Thai restaurants in Sweden practice and communicate CSR

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Surathra Aomsap; [2022]
    Keywords : Ethnic Food; Cultural Food; Thai restaurant; Sustainability; Food Sustainability; CSR; CSR Communication; Small Migrant Business; SMEs; CCO Theory; Thai Food;

    Abstract : The ethnic food industry has grown substantially due to globalisation and migration trends. However, food sustainability has been rarely studied in ethnic food business literature.Ethnic food businesses are considered small migrant businesses, characterised by dimensions like size and cultural context. READ MORE

  3. 2. Exploring the ICT market with learning´s from a leading market : With an internationalization perspective

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Johanna Birkehag; Sofie Sohlman; [2015]
    Keywords : Telecommunication; ICT; Thailand; Actors; Internationalization; Benchmarking; Culture; Strategic Management; Sweden;

    Abstract : Purpose - The purpose of the thesis is “To explore the Thai ICT market and identify differences with the leading market” Where the research questions are: 1. How are the main actors influencing the ICT market in Thailand? 2. READ MORE

  4. 3. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm

    University essay from Institutionen för samhällsvetenskap

    Author : Penpitcha Polachart; [2010]
    Keywords : National Tourism Office; NTO overseas office; Intra-organizational communication; Destination Marketing;

    Abstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE

  5. 4. Cross Institutional and Cultural Barriers : The Opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Alisa Pongsriwat; Wissawa Aunyawong; [2010]
    Keywords : Institutional theory; Intercultural Communication; Cross Cultural Management; Culture dimensions;

    Abstract : Seminar Date: 28th May, 2010 Level: Master Thesis – EFO705 Program: MIMA – International Business and Entrepreneurship Authors: Alisa Pongsriwat & Wissawa Aunyawong Title: Cross Institutional and Cultural Barriers: The opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business Tutor: Sune Tjernström Background: Doing Thai Restaurant in Sweden seems to be opportunity of Thai entrepreneurs as there are potential trend leading to business success and many advantages supporting investment. However, cross institutional and cultural barriers can cause business failure. READ MORE

  6. 5. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE