Essays about: "National Tourism Office"

Found 4 essays containing the words National Tourism Office.

  1. 1. Ságastallam/Dialogue

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Emil Stefansson; [2021]
    Keywords : Arts and Architecture;

    Abstract : The hiker reaches out from the city, town, or village, intending to be alone. Away from sounds, away from paved roads and houses, away from streetlights and phones, away from people. But what is ‘nature’, and who has the right to it? The untouched landscape shaped by nothing but the earth itself is today hard to find. READ MORE

  3. 2. The Cultural Characteristics in China's Official Online Tourism Advertisements

    University essay from Medier och kommunikation

    Author : Chun Bi; [2012]
    Keywords : tourism advertising; China s advertising;

    Abstract : Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors are usually conveyed. In this thesis, the main intention was to describe the cultural factors reflected in advertising and discover the role that Chinese cultural identity plays in China’s official Internet tourism advertisements to overseas markets using a theoretical framework of diverse cultural issues. READ MORE

  4. 3. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  5. 4. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm

    University essay from Institutionen för samhällsvetenskap

    Author : Penpitcha Polachart; [2010]
    Keywords : National Tourism Office; NTO overseas office; Intra-organizational communication; Destination Marketing;

    Abstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE