Essays about: "Thesis on customer satisfaction or loyalty"

Showing result 1 - 5 of 17 essays containing the words Thesis on customer satisfaction or loyalty.

1. 1. Assessing the Viability of Random Indexing in Song Recommender Systems

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Erik Rosén; Sead Kozic; [2023]
   Keywords : ;

   Abstract : This thesis assesses how Random Indexing performs as a recommender system for music recommendations. Recommender systems have gotten more and more important as the amount of content provided gets larger and larger. They are usually focused on either product traits, and how they relate, or users and their past consumption. READ MORE

3. 2. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
   Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

   Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

4. 3. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Widell; Guzmán Marco; [2020]
   Keywords : ;

   Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

5. 4. What do skin care consumers think about personalization of content, user interface or a combination of both?

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Johannes Bäckerås; [2019]
   Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

   Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

6. 5. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
   Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

   Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE