Essays about: "Thesis on direct marketing"

Showing result 21 - 25 of 83 essays containing the words Thesis on direct marketing.

  1. 21. Additive manufacturing at LEGO: Developing a holistic management framework for high-volume manufacturers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeppe Mikkelsen; [2018]
    Keywords : Additive manufacturing; 3D printing; operations;

    Abstract : Additive manufacturing (popularly known as 3D printing) is developing rapidly these years becoming increasingly relevant to high-volume manufacturing firms. The additive nature of the production technique makes it distinct to traditional manufacturing techniques that tend to be less flexible. READ MORE

  3. 22. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  4. 23. Disruption of the current utility business by utilizing EV charging infrastructure to unlock grid flexibility : Possibilities for Blockchain technology

    University essay from KTH/Energiteknik

    Author : Olga Jensen; [2018]
    Keywords : ;

    Abstract : Den europeiska energisektorn genomgår numera en viktig övergång från en centraliserad elkraftförsörjning till distribuerad elproduktion från förnybara källor. Dessutom leder utfasningen av fossila bränslen till en ökning av antalet elfordon (här EV). READ MORE

  5. 24. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective 

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Lei Yang; [2017]
    Keywords : Hotel guests; environmental behavior; environmental knowledge; environmental attitude; individual responsibility; governmental regulation; marketing strategies; social norms;

    Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE

  6. 25. The power of experiences

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Annemette Tolstrup Laursen; [2017]
    Keywords : experiential marketing; value co-creation; value proposition; relationship marketing; marketing action research; Social Sciences;

    Abstract : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. READ MORE