Essays about: "Thesis on direct marketing"

Showing result 16 - 20 of 83 essays containing the words Thesis on direct marketing.

  1. 16. Relationsmat, det nya gamla sättet att handla mat : direkta försäljningskanaler för relationsmat samt om REKO-ring relationsmatkonsumenter

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Sandra Lindell; [2020]
    Keywords : närproducerat; konsumentbeteende; livsmedelskedjan; ekologiskt; andelsjordbruk; gårdsbutiker; bondens marknad; försäljningskanaler; livsmedelskonsument; relationsmarknadsföring; local produce; consumer behaviour; food supply chain; organic; consumer supported agriculture; farm shops; farmer’s market; sales channels; food consumer; relationship marketing;

    Abstract : Matskandaler och onödiga tillsatser i maten har påverkat livsmedelskonsumenters förtroende för livsmedelsindustrin samtidigt som en ökad klimatmedvetenhet och kunskap om hur dagens matproduktion påfrestar klimatet har fått konsumenter att ifrågasätta livsmedelskedjan och hur och var maten produceras. Intresset för att handla mer närproducerad mat ökar och det nya begreppet relationsmat som främst anammats av olika REKO-ringar i Sverige är på uppgång och har uppmärksammats av konsumentgrupper som vill gynna den lokala ekonomin, handla ekologiskt, minska matmil och veta mer om ursprunget till sin mat. READ MORE

  3. 17. Love Swipes Right: A quantitative study on how the facial expressions and gaze direction of men affect dating app interaction intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alisa Bandell; Olivia Krall; [2019]
    Keywords : Dating apps; Self-presentation; Marketing; Person perception; Online behavior;

    Abstract : How individuals market themselves online has become increasingly relevant as the abundance of options makes distinctiveness even more important. The same holds for one's dating app profile. Prior research on online dating has primarily focused on browser-based online dating profiles, and research on dating apps is inconclusive. READ MORE

  4. 18. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
    Keywords : Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

    Abstract : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. READ MORE

  5. 19. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ulrik Kohl; [2019]
    Keywords : urban politics; power plant; neoliberal planning; iconicity; city marketing; sustainable energy; waste-to-energy; dark side of planning;

    Abstract : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. READ MORE

  6. 20. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE