Essays about: "Tilde Eriksson"

Found 2 essays containing the words Tilde Eriksson.

1. 1. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

3. 2. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Tilde Johansson; Ebba Martinsson; [2023]
   Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

   Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE