Essays about: "Tillverkare-återförsäljarperspektiv"

Found 1 essay containing the word Tillverkare-återförsäljarperspektiv.

  1. 1. Capabilities and partnership factors needed to offer product-service systems from a manufacturer-reseller perspective : A Case study of a European truck manufacturer in the Southeast Asian market

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : John Johansson Malm; Lukas Broman; [2023]
    Keywords : Capabilities; Partnership factors; Product-service system; Servitization; Manufacturer-reseller perspective; Kapabiliteter; partnerskapsfaktorer; PSS; Tjänstefiering; Tillverkare-återförsäljarperspektiv;

    Abstract : Purpose: This study aims to examine what is needed by manufacturers and their resellers in thetruck manufacturing industry that wants to pursue a result-oriented PSS. More specifically, thisstudy aims to answer what capabilities are needed for the actors and address what partnershipfactor is needed for collaboration. READ MORE