Essays about: "Timmy Eliasson"

Found 1 essay containing the words Timmy Eliasson.

  1. 1. Generation E-commerce : Motivation to write positive and negative online reviews

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE