Essays about: "Utilitarian value"

Showing result 11 - 15 of 40 essays containing the words Utilitarian value.

  1. 11. Voice assistants and railway passengers : A user-centered exploration of value creation opportunities in a railway service context

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Gustav Backhans; Douglas Driving; [2020]
    Keywords : Voice assistants; value; barriers; value creation; co-creation; user-centered design; design research; railway; trains; VUI; interaction design; experience prototyping; design probe; service design;

    Abstract : There is a current rising trend of using voice assistants (VAs) to perform tasks in new ways, and various companies are considering introducing them as part of their service propositions. One such company is the railway service provider SJ AB that is interested in understanding how a VA may benefit their passengers. READ MORE

  3. 12. An investigation of the targeted customers of a peer-to-peer car sharing company and how the company’s value proposition should be developed accordingly

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Edman; Johanna Lilliecreutz; [2019-07-09]
    Keywords : sharing economy; service innovation; car sharing; peer-to-peer car sharing; value proposition; value proposition canvas; participation motives;

    Abstract : Background and Purpose: Most countries in the world are becoming increasingly urbanized, which implies challenges related to transportation within cities. More individuals in cities, and hence more cars, has consequences such as increased congestion, limited parking space, as well as increased pollution. READ MORE

  4. 13. Microtransactions and lotteries in video-games

    University essay from

    Author : Simon Barkman; Marcus Mattsson; [2019]
    Keywords : Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

    Abstract : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. READ MORE

  5. 14. Social proof as a promotional persuasion tactic - A quantitative comparative study on the individual and joint effects of scarcity and urgency on consumer behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Broström; [2019]
    Keywords : urgency; scarcity; social proof; e-commerce;

    Abstract : With the emergence of e-commerce, the way consumers are shopping has changed drastically and the competition has increased. In order to stay profitable, retailers have to come up with more innovative and effective ways to attract and convert possible customers. READ MORE

  6. 15. Mash it up! Make the Physical Store Great Again : an explorative study on store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Rasmus Dahlberg; Sam Ouda; [2019]
    Keywords : Omni-channels; retail customer experience; customer value; mash-up; customer loyalty; store attractiveness;

    Abstract : Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. READ MORE