Essays about: "Utilitarian value"
Showing result 6 - 10 of 40 essays containing the words Utilitarian value.
-
6. Quadratic Voting and Heterogeneous Beliefs
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Quadratic voting has been proposed as a voting procedure that aggregates preferences in a near-utilitarian way. A voter’s optimal strategy is, however, not solely a function of her preferences, but also of her beliefs about how others will vote. READ MORE
-
7. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. READ MORE
-
8. Moving Mountains - How companies manage consumer barriers and values when promoting use-oriented consumption in Swedish consumer markets
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : There is an urgent need to ensure sustainable consumption patterns in western countries such as Sweden. Movements around the world demanding leaders to take action for the survival of our planet also puts pressure on companies to act responsibly. READ MORE
-
9. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE
-
10. Retailers’ omni channel : The value proposition for utilitarian and hedonic shoppers
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : .... READ MORE