Essays about: "Wantong Zheng"
Found 1 essay containing the words Wantong Zheng.
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1. A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. READ MORE
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