Essays about: "Wine tourism"

Showing result 1 - 5 of 7 essays containing the words Wine tourism.

  1. 1. The Untapped Potential : A descriptive study of Sweden as an emerging wine tourism destination

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Joan Parvazi Nia; Daniel Regnér; [2022]
    Keywords : Wine Tourism; Tourism; Swedish Wine; Wine; Vineyard; Monopoly; Sweden; Winemaker;

    Abstract : Tourism is considered as an economic force in modern society, not only is it asource of revenue, but also a means of connecting cultures and traditions withpeople from all over the world. Wine tourism especially is a form of tourismthat brings visitors to vineyards to experience the authentic taste of a region. READ MORE

  3. 2. Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Inès van Tol; [2021]
    Keywords : Wine tourism; Beaujolais; organic viticulture; sustainable production methods; regional rebranding;

    Abstract : This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. READ MORE

  4. 3. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  5. 4. Uncorking Wine Tourism : Prospects of regional tourism sustainability in Spain

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Caroline Vibeke; Johanne Vibeke; [2020]
    Keywords : wine tourism; community; resources; collaboration; sustainability; marketing;

    Abstract : Wine tourism is a growing phenomenon that allows winemakers to create another product beyond their main one, that of wine. By creating an attraction, vineyards are opening another market for themselves that in many cases can create a bigger awareness for their wine. READ MORE

  6. 5. Practising Authentic Wine Tourism. Wine Destination Mosel

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tamara Moskopp; [2017]
    Keywords : wine tourism; terroir; regionality; authenticity; Germany; Mosel; Agriculture and Food Sciences; Social Sciences;

    Abstract : Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. READ MORE