Essays about: "Word-of-Mouth Intentions"

Showing result 1 - 5 of 16 essays containing the words Word-of-Mouth Intentions.

  1. 1. Generation E-commerce : Motivation to write positive and negative online reviews

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Abstract : Abstract Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews. Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE

  2. 2. Ruled by Technology : What effect does eWOM have on purchase decisions when buying OTC pharmaceutical products?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Irina Popkov; Ai Nono; [2016]
    Keywords : characteristics of eWOM; electronic word-of-mouth; eWOM; decision making; digital marketing; Facebook; non-prescription drugs; pharmaceutical industry; purchase intention; social media; social networking sites; SNS;

    Abstract : Technology changes many things in society, including the way we communicate. Companies use social media to connect with consumers and consumers use it to e.g. follow companies or share experiences with corporations and products (eWOM). READ MORE

  3. 3. Consumer Behaviour in the Sector of Household Robots: Elderly People as Adopters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Juuso Waldén; Liam Johnson; [2016]
    Keywords : household robots; consumer behaviour; silent generation; elderly people; Business and Economics;

    Abstract : The primary purpose of this Master’s thesis was to understand the consumer behaviour of elderly people, more specifically the silent generation in regards to adopting household robotics. The objective was to gain a deeper understanding on the attitudes, beliefs and intentions, as well as values and attributes that are affecting the consumer behaviour of elderly people to determine whether elderly people are willing to adopt household robotics. READ MORE

  4. 4. Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Christoffer Pettersson; Björn Söderström; [2015]
    Keywords : Purchase intentions; perceived ease-of-use; perceived usefulness; trust; reputation; word-of-mouth; willingness to customize;

    Abstract : Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. READ MORE

  5. 5. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Saidac; Magnus Wahlström; [2014]
    Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE