Essays about: "Yue Yang"
Showing result 1 - 5 of 7 essays containing the words Yue Yang.
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1. From the employee perceptions view towards the digital transformation
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Digitalization is the latest trend in the world. Companies are driving the process of digital transformation in order to meet the digital age. Many factors influence digital transformation, of which a review of previous research has identified digital technology and digital leadership as two important factors in digital transformation. READ MORE
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2. Facilitating Game-Based Design in Personal Finance : The Design Process and Framework of Gamification Design in Personal Saving
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Personal financial health determines the majority of daily decisions, but managing it could be uninspiring, stressful and at times hard to insist, which is especially challenging for those without professional financial knowledge and chrematistic habits. Gamification is introduced as the approach to simplify the financial terminology and employs game design elements to impel the users to engage more efforts into managing personal finance. READ MORE
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3. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE
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4. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE
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5. How is storytelling used to strengthen a brand?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE