Essays about: "Zhiyu Chen"

Found 2 essays containing the words Zhiyu Chen.

1. 1. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Zhiyu Chen; Jiabao Guo; [2022]
   Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

3. 2. Can remote working be the next great thing for companies within the E-commerce industry? : A qualitative study analysing how beneficial it is for companies in the E-commerce industry to permanently adopt remote working.

   University essay from

   Author : Isaias Estephano Morales Savoca; Viktor Cillik; Zhiyu Chen; [2021]
   Keywords : e-commerce; COVID-19; remote working; productivity; control;

   Abstract : Research problem and objectives: The COVID-19 pandemic has caused a rise in remote working due to various restrictions, which meant that the managers and companies had to adapt to a new virtual environment and attempt to make the best out of the situation. The e-commerce industry has the particularity of being run mostly online, making it a suitable field to research implementing permanent remote work. READ MORE