Essays about: "a case study - mode of entry"

Showing result 21 - 25 of 69 essays containing the words a case study - mode of entry.

  1. 21. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

    University essay from Göteborgs universitet/Graduate School

    Author : Jude Nkeme Ngambong; [2017-09-05]
    Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

    Abstract : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. READ MORE

  3. 22. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  4. 23. The internationalisation of banks : A comparative case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Andreas Hasselknippe; Stefan Fischer; [2017]
    Keywords : internationalisation; banks; motive for internationalisation; network position; market commitment;

    Abstract : This research paper studies the internationalisation process of a small to medium sized bank in comparison to a global systemically important bank (G-SIB) between 1970 and 2007. The study includes the motive of internationalisation, the chosen market entry mode, the development of market commitment and the development of the network position of the studied case companies. READ MORE

  5. 24. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  6. 25. Entry Mode Selection. A case study of an Italian Grocery Retailer and its Attempt to Access the Chinese Market

    University essay from Göteborgs universitet/Graduate School

    Author : Valerio Fusco; Edvard Eriksson; [2016-10-12]
    Keywords : ;

    Abstract : In today’s globalized markets, companies seek new opportunities in developing countries. The most attractive markets are usually growing economies due to their great potentials, i.e. profitability can increase rapidly and markets might not have tight competition yet. READ MORE