Essays about: "a case study - mode of entry"

Showing result 16 - 20 of 69 essays containing the words a case study - mode of entry.

1. 16. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Nilsson; Melanie Sala; [2018]
   Keywords : Strategy; Decision-making process; Foreign Market Entry;

   Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

3. 17. Chinese Internationalization in Sweden : A Multiple Case Study of Greenworks Tools and Silex Microsystems

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : John Toftgård; Axel Svensson; [2018]
   Keywords : Internationalization; Foreign Direct Investment; Emerging Economy; Developed Economy; China; Sweden;

   Abstract : Background: Companies from developed economies have pursued various outward foreign direct investment strategies for as long as there has been trade. Research on the topic has been covering most available aspects of the phenomenon. READ MORE

4. 18. The Role of Network Relationships in the Internationalization of Peruvian Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : María Isabel Bengtsson Gonzáles de Olarte; Ian O’Donoghue; [2018]
   Keywords : Internationalization; market selection; entry mode; network position; business; institutional social networks;

   Abstract : To offer a deeper understanding of how Peruvian firms internationalize this paper aims to throw in an acknowledged theoretical gap in international business research by giving a contribution towards the internationalization of Multilatinas based on a network perspective. The purpose is to investigate what drives Peruvian Multilatina's to internationalize, what market they select, how they enter these markets, and how different network relationships can influence their internationalization. READ MORE

5. 19. Internationalization strategy choice for micro-multinationals: a development framework

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Gines Sanchez Navarro; [2018]
   Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

   Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

6. 20. Entering the Chinese Market: Implications for foreign micro E-businesses

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Radu Ioniță; Qiaoqun Pan; [2018]
   Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

   Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE