Essays about: "about coffee marketing"

Showing result 1 - 5 of 6 essays containing the words about coffee marketing.

  1. 1. Is fat the new skinny? : A study on weight and perception of models in green marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Wagrelius; Sara Eriksson; [2018]
    Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE

  3. 2. Livsmedelsentusiasterna : en studie av fem gårdsföretag inom livsmedel

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hanna Persson; [2014]
    Keywords : företag; livsmedel; landsbygd; samarbete; rationalitet; marknadsföring;

    Abstract : Denna kandidatuppsats på 15 högskolepoäng är skriven inom ämnet landsbygdsutveckling. Uppsatsen diskuterar vad olika livsmedelsföretagare på landsbygden anser om att vara just detta. READ MORE

  4. 3. Ethiopian Coffee and Fair Trade - An empirical study

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Gustaf Dahlberg; [2012-05-14]
    Keywords : ;

    Abstract : Fair Trade labeled products have become increasingly popular for western consumers in recent years. Fair Trade Labeling Organization International (FLO) claims to contribute to development by increasing profits to farmers and empowering producer communities. READ MORE

  5. 4. Changes in the coffee culture - opportunities for multinationals coffee shops?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Almqvist; Barbara Hruzova; Kajsa Olsson; [2007]
    Keywords : coffee; culture;

    Abstract : The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. READ MORE

  6. 5. Sustainable Business at Small and Medium-Sized Enterprises (SMEs) : The Case of Coffee Queen AB

    University essay from Centrum för tjänsteforskning

    Author : Julia Jonas; Stefan Eriksson; [2007]
    Keywords : service management; corporate social responsibility; SME´s; sustainable development;

    Abstract : Society demands more and more that corporations take over responsibility on the effects of their business actions in a stakeholder view. Corporate Social Responsibility and Corporate Governance are catchwords in this context that stand for a management view there one focuses on more than profits and quality. READ MORE