Essays about: "advantages of business communication"

Showing result 21 - 25 of 93 essays containing the words advantages of business communication.

  1. 21. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 22. Digital Capabilities of Internet based Consultancy Startups

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Jinto Lal Das; [2018]
    Keywords : Digital Technology; Digital Business; Internet Startups; Digital Strategy; Digital Capability; Value Creation.;

    Abstract : Advanced information and communication technologies, social media, Internet, etc. have tremendously impact on flourishing Internet based Startup around the world. Although some Internet Startups e.g. READ MORE

  4. 23. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  5. 24. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  6. 25. Communicating Biodiversity Offsetting in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Hermansson; [2018]
    Keywords : Communication Strategies; Corporate Sustainable Responsibility; Ecological Compensation; Stakeholder Theory; Sustainable Development;

    Abstract : At a time when biodiversity is declining, there needs to be a shift in how development projects take responsibility for lost natural values. Such a change is provided by biodiversity offsetting which give project owners an opportunity to compensate for declines in natural quality. READ MORE