Essays about: "advertising firm"

Showing result 1 - 5 of 21 essays containing the words advertising firm.

1. 1. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Axel Sievers; [2021]
   Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

   Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

3. 2. How weird elements in brand communication can strengthen brand intimacy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
   Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

4. 3. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Gaddefors; Frida Tollqvist; [2021]
   Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

   Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

5. 4. Would companies benefit from incorporating consumer generated ads in their marketing strategy?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Dina Eriksson Renzi; Rebecka Leirup; [2021]
   Keywords : ;

   Abstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE

6. 5. Online Communication and Brand Attitudes : A Millennial Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Linnea Vaara; Sabina Zahiraldinni; [2019]
   Keywords : electronic word-of-mouth; positive electronic world-of-mouth; negative electronic word-of-mouth; brand attitude; millennials; social network sites;

   Abstract : This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of fulfilling the purpose of the study, two research questions of descriptive and explorative kind were stated; “How can the factors that influence millennials’ use of electronic word-of-mouth be described?” as well as “How does electronic word-of-mouth influence millennials’ brand attitude?”. READ MORE