Essays about: "airline marketing"

Showing result 1 - 5 of 16 essays containing the words airline marketing.

  1. 1. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  3. 2. Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Josefin Plantin; Lisa Wendt; [2020]
    Keywords : Pandemic; Tourism; Consumer Decision-Making; Consumer Attitudes;

    Abstract : Background: Several crises have passed and today, the world is witnessing the pandemic Covid-19. As a consequence, society is affected at large where new insights and attitudes are born. READ MORE

  4. 3. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  5. 4. Brand Conviction and Brand Desirability in the Aviation Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tung Hang Hui; Farah Hamasha; [2018]
    Keywords : brand conviction; brand desirability; brand positioning; airlines; Business and Economics;

    Abstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE

  6. 5. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE